A Guide To Common Sense Crowdfunding
1) Don’t just re-release old material [People aren’t stupid]
New music gets folks excited about your project. Don’t just re-release old material, repackage it in a fresh new way or piggy-back it with the NEW material
A new listener might only give you a couple seconds of their time, so you're best off ensuring it's a audibly and visually stunning as can be!
2) Go dark on social media
Take a breather from social media while you re-think a new strategy to approach fans while you are preparing and promoting your project.
When you come back, you should have a solid plan of what you want to accomplish and how to focus on engagement of your posts
3) Be creative
Don’t just talk about how you’re doing a Kickstarter project, use your artistry to drive a conversation with fans with Kickstarter being the subplot - Engagement is the key!
4) Be interesting
You don’t have to sound like an ad or act like an ad. Talk about things you want to talk about and engage with fans - it doesn’t have to be about selling them something constantly. Don't have things to talk about? Maybe your story needs more developing. To which we say, get out there and live!
5) Less CAN be more
You don’t have to go for the brass ring when setting a goal number. You should be able to do something for your project at $2,500 and build it up from there. Once the project funds, the sky is the limit - AND the pressure is off!
6) Show ‘em what you got
Make sure you capture clean, clear images (candid pics & reward pics). Don't have the rewards yet? Make a mockup or sketch design.
7) Be yourself
It doesn’t have to be a goofy script or a hard sell pitch - just talk about what you’re doing and trying to create - as you, the genuine creator, NOT some character. The most unique thing you can do is be your absolute self.
8) Video is important
500 million hours of video are watched on YouTube everyday. Dang! Create an interesting video that MAXES out at two minutes long. Use the main video to get the point of your project across and use supplemental videos to share other facts (like your backstory, in-depth reward explanations, etc.)
Drop us a line once you've got your project together and we can talk about how to take it to the next level!
Jim & Steve
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